Mar 31

Discover the New High-End Sub-Brand of Buick

Buick Avenir Logo

The Buick name already conjures images of luxury and class. However, the Detroit-based manufacturer is ready to launch an all-new high-end sub-brand called Avenir — a badge that signifies the excellence of Buick engineering. The first vehicle in the Avenir lineup will be on display at the New York Auto Show on April 11. Are you ready for a Buick with even more sophistication? The team at Mastria Auto Group certainly is!

After the introduction of the Avenir concept at the 2015 Detroit Auto Show, Buick began rolling out new models with enhanced features, including the Avista coupe concept, which came on the scene last year. Buick will debut an updated iteration of the Regal sedan in Detroit shortly, and the manufacturer will unveil an updated three-row Enclave SUV at the 2017 New York Auto Show this April. These Avenir models will both be on sale by the end of the year, allowing car buyers to get behind the wheel of a superior Buick.

But what’s the difference between the already luxurious Buick Enclave and the new Avenir iteration? The Avenir models will have premium finishes, more dramatic grilles and larger wheels. With this additional lineup, Buick models will be on-par with Mercedes-Benz and BMW while forgoing the extravagant price tag. You can expect exciting amenities like QuietTuning technology that lessens driving noise and massaging front seats when you opt for a vehicle from the Avenir lineup.

Buick plans to release a litany of brand-new and redesigned vehicles across the world by 2020. One of the upcoming models, an extended-range plug-in hybrid called the Velite 5, will be launching in China. Despite that, Buick is starting to focus heavily on buildings its suite of SUV models.

Interested in getting behind the wheel of the Avenir Enclave when it’s available for test-drives? Keep in touch with Mastria Buick GMC to stay up-to-date on release information!

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